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chicagobusiness:

Moneyball: Cubs team up with Sox in offering ‘dynamic’ ticket prices — After years of being out-hustled by secondary ticket brokers, which flip high-demand seats for huge profit, the North Siders are stealing a page from their South Side rival’s playbook and implementing “dynamic pricing” in their 5,000 bleacher seats this season. Now, if demand spikes, the Cubs can hike prices much like airlines do as departure time nears.

Credit: The real David Fullarton / Flickr

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